Niki Groom, aka Miss Magpie Fashion Spy, is an experienced UK-based illustrator and designer with nearly 20 years’ experience in the fashion industry. Her work is feminine, decorative and colourful.
Niki's work has been featured in a worldwide window campaign, in international magazines, as permanent in-store artwork and on celebrity endorsed charity T-shirts.
Niki has live-illustrated for:
- Boden (Instagram Live Takeover)
- Liberty of London
- Clinique at Selfridges, Bentalls and John Lewis
- Links of London
- River Island
- St Pancras Renaissance Hotel
- BBC Radio 1
- Blogtacular at West Elm
- Boux Avenue for Bath in Fashion
- Mum's the Word
- Florence & Fred
Niki's energetic, colourful and spontaneous illustration style is perfect for live-illustration and is reflected in her bright and sociable personality.
Her stylish doll-like illustrations are ubiquitous, everywoman characters, that allows people to find their own personality within; their personal fashionista avatar.