Niki Groom, aka Miss Magpie Fashion Spy, is an experienced UK-based illustrator and designer with nearly 20 years’ experience in the fashion industry. Her work is feminine, decorative and colourful.
Niki's work has been featured in a worldwide window campaign, in international magazines, as permanent in-store artwork and on celebrity endorsed charity T-shirts.
Niki has live-illustrated for:
- Boden (Instagram Live Takeover)
- Liberty of London
- Clinique at Selfridges, Bentalls and John Lewis
- Accessorize
- Hobbs
- Links of London
- River Island
- St Pancras Renaissance Hotel
- BBC Radio 1
- Blogtacular at West Elm
- Boux Avenue for Bath in Fashion
- Topshop
- Dermalogica
- Mum's the Word
- Florence & Fred
Niki's energetic, colourful and spontaneous illustration style is perfect for live-illustration and is reflected in her bright and sociable personality.
Her stylish doll-like illustrations are ubiquitous, everywoman characters, that allows people to find their own personality within; their personal fashionista avatar.
Specialities:
- Fashion illustration
- Fashion portraits
- Packaging illustration
- Window painting
- Illustrated videos
“We have worked with Niki on a number of projects, including our SS14 Press Event, where Niki illustrated a number of our press and blogger guests.
As many of the guests already knew of Miss Magpie Spy they were thrilled to have been given the opportunity to take away a personalised illustration by Niki and it was a pleasure to work with such a professional.”
“Push PR asked Niki to work at the SPC launch event last year at St Pancras Hotel. She was a brilliant and exciting addition to party and made the whole event feel much more special. Live illustration is a specific skill (the pressure of capturing the essence of the subject within a challenging time frame) but Niki makes it feel effortless and casual. ”
“Niki has a way of capturing the industry that is unparalleled. Her illustrations are completely unique, fantastically beautiful and absolutely print worthy. Now if I could only hire her to do the illustrations for FFG on a daily basis!...”