Niki Groom, aka Miss Magpie Fashion Spy, is an experienced UK-based illustrator and designer with nearly 20 years’ experience in the fashion industry.  Her work is feminine, decorative and colourful.

Niki's work has been featured in a worldwide window campaign, in international magazines, as permanent in-store artwork and on celebrity endorsed charity T-shirts.


missmagpiefashionspy illustration

Niki has live-illustrated for:


Niki's energetic, colourful and spontaneous illustration style is perfect for live-illustration and is reflected in her bright and sociable personality.  
Her stylish doll-like illustrations are ubiquitous, everywoman characters, that allows people to find their own personality within; their personal fashionista avatar.



  • Fashion illustration
  • Fashion portraits
  • Packaging illustration
  • Window painting
  • Illustrated videos

Read more about the work that Niki has done with LiL collective on our blog.  

See more of Niki's work on her website

We have worked with Niki on a number of projects, including our SS14 Press Event, where Niki illustrated a number of our press and blogger guests.
As many of the guests already knew of Miss Magpie Spy they were thrilled to have been given the opportunity to take away a personalised illustration by Niki and it was a pleasure to work with such a professional.
— Melissa Collins - PR Manager RIVER ISLAND
Push PR asked Niki to work at the SPC launch event last year at St Pancras Hotel. She was a brilliant and exciting addition to party and made the whole event feel much more special. Live illustration is a specific skill (the pressure of capturing the essence of the subject within a challenging time frame) but Niki makes it feel effortless and casual.
— Emma Parlons - PUSH PR
Niki has a way of capturing the industry that is unparalleled. Her illustrations are completely unique, fantastically beautiful and absolutely print worthy. Now if I could only hire her to do the illustrations for FFG on a daily basis!...
— Emily Johnston - FASHION FOIE GRAS