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Niki Groom, aka Miss Magpie Fashion Spy, is an experienced UK-based illustrator and designer with nearly 20 years’ experience in the fashion industry.  Her work is feminine, decorative and colourful.

Niki is able to create a bespoke on-brand fashion illustration every 10 minutes, and often includes details that help to capture the moment perfectly.

She has an engaged social media audience at @miss_magpie_spy.

Clients include: CARTIER, MAX MARA, CAROLINA HERRERA, L’OREAL, CLINIQUE, IT COSMETICS, TOPSHOP, LIBERTY, HUSH, KIMPTON, HILTON, ASHURTS LEGAL, CHESTERTONS, ACCESSORIZE, BODEN, MOLTON BROWN.

Specialities

Fashion illustration | Packaging illustration | Illustrated videos | Window painting | Instagram Live


 
We have worked with Niki on a number of projects, including our SS14 Press Event, where Niki illustrated a number of our press and blogger guests.
As many of the guests already knew of Miss Magpie Spy they were thrilled to have been given the opportunity to take away a personalised illustration by Niki and it was a pleasure to work with such a professional.
— Melissa Collins - PR Manager RIVER ISLAND
Push PR asked Niki to work at the SPC launch event last year at St Pancras Hotel. She was a brilliant and exciting addition to party and made the whole event feel much more special. Live illustration is a specific skill (the pressure of capturing the essence of the subject within a challenging time frame) but Niki makes it feel effortless and casual.
— Emma Parlons - PUSH PR