We're excited to share details about Willa Gebbie's very special collaborative commission for Molton Brown and Harrods.
Willa was invited to create some beautiful hand drawn packaging for Molton Brown's new exclusive-to-Harrods, Rosa Absolute perfume. There are 500 of the limited edition perfume boxes; impossible to hand-drawn every single box, so Willa found a perfect solution by collaborating with screenprinter, Josie Molloy. Josie screenprinted onto the outside of the gift boxes, leaving the internal plinth to be hand illustrated in-store during the launch.
The collection was inspired by the ancient Italian tradition of sub rosa, under the rose, so a linear rose design was a perfect way to showcase the scent. Screenprinting allowed for a more detailed illustration, and the iconic Harrods building was included to promote the product's exclusiveness.
Harrods social media team came along, and video'd Willa for both Snapchat and Instagram Stories, so followers could watch Willa drawing in real time. A great use of video.